The project has key pillars of empowering 1,050 mothers (daily income below $2 a day) through engaging them as marketing ambassadors and handcrafting artisans and more than 1000 janitors engaging them as used paper collectors, caring for the environment by minimizing the environmental footprint of the paper industry, and boosting the economy through substitution of used paper imports, the substitution of paper reel imports, increasing production of paper in the existing more than seven paper recycling industries, handcrafting used paper decorative basketry and bowls and creating new local and export economy.